Xplor Mariana Single, a powerful, easy-to-use boutique fitness software platform, today announced the launch of Professional Services, a new offering that provides in-house marketing services for boutique fitness studios. With this new service, Xplor Mariana Tek has become a true partner to boutique fitness and wellness studios, combining modern and flexible studio management software with dedicated marketing support from industry experts.
The new service matches fitness and health, customer experience and marketing experts with Xplor Mariana Tek customers to advise on growth strategies specific to their business, with a focus on optimizing the customer journey. Xplor Technologies’ industry experts have first-hand experience working with and in private fitness studios, allowing clients to more easily discover what works and what doesn’t. By working with highly skilled consultants, studios can understand how to better segment customer groups, develop more tailored marketing campaigns, and evaluate conversion rates for more effective targeting.
Neighborhood Barre, a studio brand specializing in providing a welcoming space to take barre classes, currently operates 25 franchise locations throughout the southeastern United States. By working with the Xplor Mariana Single and Professional Services team, Neighborhood Barre was able to control every step of the customer journey from one easy-to-use platform; Leverage built-in automation functionality to generate more revenue and increase retention; and save time and money by not having to use multiple software tools to manage all your needs.
By automating its marketing campaigns and Customer Relationship Management (CRM), Neighborhood Barre was able to spend more time building lasting relationships with its customers and building its brand. Using Xplor Mariana Tek, the studio series saw retention rates increase by 3.5% from 2021-2022, followed by an additional 1.5% from 2022-2023, with a 28% increase in overall first visits.
“Marketing automation has improved our operations and overall processes. We can now focus on our processes at scale and see what tweaks we need to make to improve,” confirms Katy Richardson, Founder of Neighborhood Barre. “We wanted to scale for growth, and to do that we needed to deliver the best customer experience possible. “Xplor Mariana Tek helped us achieve this by delivering the best consumer-facing spot booking software, from app to website integration, revenue-boosting features and everything in between.”
Xplor Mariana Tek allows studios to automate marketing campaigns and CRM with:
- Smart segments help studios segment their audiences using more than 650 different rules, so they can send more unique messages based on customer behavior and preferences.
- Pre-built forms and landing pages to speed up campaign creation.
- Unlimited text and email.
- Automated assignment allows studio owners to manage their teams to achieve higher conversion rates.
- Real-time analytics that show engagement, open and conversion rates so studios can see how campaigns are performing.
“Providing in-house professional marketing services helps us give our clients a competitive advantage in a crowded marketplace,” said Emily Montgomery, President of Professional Services, Fitness and Wellbeing at Xplor Technologies. “Not only does this build stronger relationships with our customers, studio It is also a driving force in establishing more effective relationships with customers. Our customized recommendations provide boutique studios with the tools to run effective marketing campaigns, more easily target potential customers, and convert new customers into loyal, permanent members; This creates a tangible impact on their profitability.”
Hundreds of fitness brands have found success using Xplor Mariana Tek’s marketing automation features and Professional Services team. To learn more about Xplor Mariana Tek’s Professional Services Visit website.
About Xplor Technologies
Xplor Technologies is a global platform that integrates SaaS (Software as a Service) solutions, embedded payments and Commerce Accelerating Technologies to help businesses succeed. Xplor provides enterprise-grade SaaS solutions for businesses in “everyday life” industries: Child Care & Education, Fitness & Wellbeing, Field Services, and Personal Services. Xplor Technologies serves more than 78,000 customers, processing over $36 billion in payments in 2022 and operating in 20 markets.
Xplor Technologies’ innovative SaaS solutions support fitness businesses of all sizes, from personal trainers and coaches to fitness studios, gyms, health clubs, as well as entertainment, sports and recreation centers, clubs and federations. Products include Xplor Mariana Tek, Xplor Gym, Xplor Recreation, Xplor Triib and TrueCoach.
To learn more, visit www.xplortechnologies.com
