Published on October 21, 2023 at 14:37.Updated on October 21, 2023 at 21:44.
Fitness Park takes care of your shape. France’s number one and fifth European in this market has passed the milestone of reaching one million members in its gyms, showing that it is possible to combine the quality of the offer with affordability. “With this model, we are targeting 3 million subscribers in 2030,” warns Philippe Herbette, president of this successful series, which is regularly rewarded for its level of service.
This is actually a delicate adjustment by which the brand has managed to surpass its competitors. “We researched the market fully to create our offer,” explains the boss. When it acquired Moving in 2015, Fitness Park only had around forty clubs in France. But its position among young adults is promising. “This is a generation fueled by social networks and self-worship and seeking to style their appearance using influencers who serve as models. He realized that fitness was the solution,” says Philippe Herbette.
