Edward Hertzman’s New Media Initiative Fills the Significant Gap in Business-to-Business Industry Intelligence, a market estimated at $31 Billion in the US and $87 Billion Worldwide
New York, NY –News Direct– Athletech News
October 25, 2023, New York—Today celebrates its official launch Athletics Newsa new media initiative Edward Hertzman. Athletech News is a multimedia platform that aims to meet the need for business news and reporting in the valuable fitness and wellness space. 30.8 billion dollars in the USA and some $87 billion worldwide.
“We took Athletech News from idea to implementation by comprehensively analyzing the market and its opportunities over several years,” said Edward Hertzman, founder and CEO of Athetech News. “I saw an industry experiencing unprecedented transformation and growth but without a single resource to bring the entire society together. Athletech is now the only place industry leaders can visit to get the day’s big headlines, hear thought leaders discuss consumer trends, read analysts’ summaries of market movements and deal flows, and learn best-in-class practices from their peers. I benefited from the experiences I found Sourcing MagazineIt created a community that had previously experienced a similar industry gap.”
The new venture showcases Hertzman’s ability to build a media company regardless of industry. After successfully building his previous platform, Sourcing Journal, he sold it. Penske Media Company Hertzman remained with the company for the next six years to run Sourcing Journal; During his tenure, he was promoted to EVP of Fairchild.
Athletech News is becoming the media of record for this rapidly growing industry. More than 50,000 Fitness and Wellness executives have subscribed to the new platform, benefiting from executive interviews with industry leaders and a daily stream of breaking industry news. Shortly after its launch, Athletech News signed on with leading industry partners, including the following companies: ISSA, Xpotential Fitness, XPLOR, Life Fitness, body20, Tracksuit, Educate, SportsArt And bloomreach.
The platform targets senior decision makers across all business aspects of the field, such as owners and operators of fitness clubs/studios, fitness and wellness and recovery executives, technology and equipment companies, analysts, venture capitalists, private equity and more.
Athletech’s event series: Athletech also recently released a comprehensive video series. TO RUINFeaturing on-camera interviews with more than 30 of the industry’s top executives from companies such as Teknospor, CrossFit, tonal, Pvolve, FitOn, xpotential, Centre, hypers, free movement, Madabolic, restore, Lifetime, TRX And Zumba.
Edward Hertzman commented: “It’s time for the fitness and wellness industry to have a serious seat at the table. From boardrooms to Capitol Hill to mainstream media, there’s more to our business than diet tips, before-and-after infomercials, and bodybuilding stereotypes. We are committed to building a platform for the fitness and wellness industry, sharing news and ideas even if the views are a bit raw, networking, celebrating wins, and most importantly, doing it all in a collaborative, pre-competitive environment. environment.”
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About Athletech News
Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness industry. Our newsletter and website cover evolving fitness technology, physical gyms, healthy living trends, new fitness formats and the economic outlook of the industry. We aim to stimulate ideas and shape agendas for fitness managers in this ever-evolving and fast-moving industry. Every day, we set out to inform these leaders with exclusive content and analysis that will help them make more informed business decisions. Please visit Athletech News at: sportschnews.com.
About Athletech Founder and CEO Edward Hertzman
Edward Hertzman is a serial entrepreneur with a broad portfolio spanning media, fitness, wellness and sourcing. As a subject matter expert, he has become a prominent voice in these industries and an early stage investor of promising startups, contributing significantly to their growth. last attempt, Athletics News, addressing the need for community, representation, and transparency in the fitness and wellness industry. Before that, Hertzman founded Sourcing Journal in 2009, which is now the world’s largest trade publication for sourcing and supply chain in apparel and textiles. He sold the company to Penske Media Group in 2017 and served as President, later becoming Vice President of all Fairchild Media Titles.
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