“At ebankIT, we are aware that the future of digital banking depends on seamless omni-channel capabilities and enriched user experiences.”
Finotta, a leading provider of embedded fintech solutions, announced a strategic partnership with global digital omnichannel banking software company ebankIT.
The collaboration aims to provide improved financial wellness and Personalized Financial Guidance (PFG) to millions of global customers.
ebankIT’s Omni-Channel Digital Banking Platform for distribution
Finotta’s Personalized platform will seamlessly integrate with ebankIT’s Omnichannel Digital Banking Platform, which is currently licensed to financial institutions in 11 countries. This integration aims to improve digital engagement by providing proactive, interactive and consistent user experiences.
“At ebankIT, we recognize that the future of digital banking depends on seamless omnichannel capabilities and enriched user experiences,” said ebankIT CEO Renato Oliveira. “Our newest integration with Finotta expands our commitment to delivering humanized, personalized and accessible digital experiences. “We look forward to the value this partnership will bring to our customers and the industry at large.”
Finotta’s Personified platform focuses on simplifying relationship building for financial institutions. It allows banks and credit unions to promptly meet customer needs and deliver solutions directly in the digital banking environment. The platform transforms customers’ financial progress through its Financial Health Balancing system into an engaging experience that is fully integrated into digital banking channels.
“Financial wellness is a global imperative that transcends borders, affecting individuals and communities everywhere,” said Parker Graham, Founder and CEO of Finotta. “By partnering with ebankIT, we are improving users’ financial well-being and underlining innovation as the foundation of customer loyalty.”
The partnership comes as demand for digital banking solutions continues to grow as users seek seamless and personalized banking experiences.
Both Finotta and ebankIT share the vision of adapting to evolving market needs and channels, positioning themselves as forward-thinking leaders in the rapidly evolving fintech landscape. The integration is expected to provide much-needed support to financial wellness initiatives, enabling users to make better financial decisions while increasing customer loyalty.