- On the occasion of Fashion Week, which is held in Paris until Tuesday, TikTok invited some of its star creators backstage at the event.
- Among them is the Whoismero couple, who love the colorful and eccentric outfits they feature in their videos.
- Two young people from Rennes are preparing to launch their own streetwear brand next year.
They are always at the forefront Fashion Week, rubbing shoulders with people in the front rows of fashion shows. In just a few years, influencers have become major players in the fashion world, which continues to fascinate them. Because now the latest trends are created and reclaimed with hashtags and viral videos and appear on social networks, especially TikTok and Instagram. Since Monday, influencers Creators and creators from around the world are gathering in Paris, where fashion week will be held until October 3.
On this occasion, tiktok He rolled out the red carpet for nearly ten star creators, inviting them to share behind-the-scenes of the event with his millions of subscribers. Among these we find Whoismero coupleaka Merwan and Alice’s account is approaching 800,000 subscribers.
In their video, which has been viewed millions of times, these two 27-year-olds from Rennes combine outfits in symbiosis with a simple finger movement. Bold outfits that often combine neutral tones with more eccentric pieces. “We like to play with shapes and colors to deliver something harmonious and fun,” says Alice.
“Every video requires a lot of work”
The two lovebirds, who have always been passionate about clothes, met six years ago in the desks of the economics and business school. They then take part in their first photoshoot as a couple before quickly moving on to the video. “During Covid we really started creating content on networks,” Merwan recalls. Enthusiasm is growing rapidly, with Internet users praising the creativity of the productions, which are very clever and sometimes punctuated by visual effects. “We do everything ourselves, and each video requires a lot of work,” explains Merwan. Before we start shooting, we think through the concept, which can take several hours as well as editing. »
It’s now a full-time job that keeps them busy, with an average of three videos being released every week. “Making a career out of it wasn’t really an idea,” Alice assures. Having become influential, the couple now collaborates with major fashion brands through paid partnerships. “But we also feature smaller brands, favorite brands whose values we share,” says Merwan.
Content creators, two Rennes tiktokers are set to get creative fashion They plan to launch their own unisex streetwear brand for next year. Merwan smiles: “We have the visibility that can help get started.”