The beauty arm of Italian brand Valentino has imagined a unique event with influencer and content creator Léna Situations: Valentino Suite.
The house of Valentino pampers subscribers of Léna Situations
While Paris Fashion Week continues in full swing, Valentino Beauty house organized a new event in collaboration with the beauty house on Sunday, October 1. Mahfouf Hotel, Brand of the impressive Léna Situations.
The two entities took over the terrace of Marta, the bar at the Hôtel Barrière Fouquet in Paris, to host nearly a hundred subscribers of the young content creator. In addition to make-up stands, a lipstick carving workshop and a pliers machine, the program also includes Live broadcast of the Valentino fashion showall in the iconic colors of the Italian house: Pink PP.
“More than anything, I love opening doors to fashion shows and workshops. Meeting creators and enthusiasts to be able to share this environment with those who accepted me there: you and your curiosity, writes the young influencer on her Instagram account. This is how the idea of opening a small piece of this enthusiasm with my brand Hôtel Mahfouf (…) for one day during fashion week came about. I wanted to do this with a house that I loved and admired. A generous home that loves to support our next generation. A house with real know-how (and a touch of madness)… Valentino”.
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A festive afternoon that allowed Maison Valentino to gain great visibility on social networks (the young woman has more than 4 million followers on Instagram and more than 2 million followers on YouTube), thus attracting the attention of a younger audience fond of fashion and luxury.
A digital strategy has already begun with the launch of a special collection in partnership with American giant Meta this summer. The Italian fashion house has unveiled six 100% digital silhouettes available on the Avatars Store. The group can be accessed via Instagram, Facebook, Messenger, etc. Users of their platform will now be able to stylize their own style. digital twins In Valentino colours.