Every Friday, FashionUnited returns to a major event in fashion news. It’s the week that closes out the Big Fashion Week season. Professionals, buyers and celebrities were hosted within the scope of the fashion week, which was held between Monday, September 25 – Tuesday, October 3, 2023, after New York, London, Milan and Paris. For brands, organizing a fashion show at such an event requires weeks, even months of preparation. However, it is not possible to guarantee that things will go as planned. There are many unforeseen events, and it must be admitted that they are rarely very positive.
Theft in Balmain
Having your pieces stolen just days before the show is every designer’s worst nightmare. This is what Balmain experienced ten days before its presentation on September 17th. Olivier Rousteing, the fashion house’s artistic director, announced the terrible news on his Instagram account: “It was reported that nearly fifty pieces from the designer’s upcoming collection, which he will present at Paris fashion week at the end of September, were stolen on Friday night. to Saturday. The driver carrying the pieces was allegedly attacked between the airport and the fashion house’s headquarters in Paris,” explains Le Parisien. Saddened but not discouraged, the Balmain teams returned to work to be ready in time: “It took a lot more than that to be defeated. From the Balmain collection Ten days after the 50 pieces were stolen, stylist Olivier Rousteing showed that the house of haute couture has the resources by presenting a floral and exuberant parade on the Paris Fashion Week catwalks.Flowers, colours, shine, flashy shoes: the designer, who now wears dreadlocks, made everyone forget the theft he announced himself by showing off on Wednesday evening ,” says 20Minutes.
Guests… bulky at Louis Vuitton
This season, Louis Vuitton was the center of attention of environmental activists. After the men’s show Pharrell Williams Last June, Nicolas Ghesquière was eagerly awaited with his SS24 women’s presentation. Although the parade went well overall, the event was initially disrupted: “Environmental activists from the Dernière renewal collective were attacked outside the Louis Vuitton store on the afternoon of Monday, October 2. Champs Elysees. Activists, as usual, painted the facade with fluorescent orange paint to draw attention to their struggle (…) The collective campaigning for the thermal renovation of buildings justifies its action as follows: “Paris Fashion Week is a meeting. from the greatest fortunes and also from the greatest tax exiles. By ignoring their obligations to the collective, they are depriving us of the money we need to counter climate and social disaster,” explains Huffington Post. Far from disrupting the parade, this trespass was quickly stopped by police intervention.
After a while, another incident occurred. “Despite these commitments, Louis Vuitton remains a target of environmental activists (…) Animal rights influencer Jeremstar dressed as a “shattered snake” to protest the brand’s use of exotic skins. Animal rights association Peta announced that he was “arrested and handcuffed” for a short time. According to information obtained by AFP from a police source, he was released after an identity check. Francetv Info reported that the cameraman, who has more than 2 million subscribers on Instagram, shouted “Louis Vuitton: stop exotic skin!” in front of hundreds of spectators gathered at the parade ground. He explained that he displayed a sign that read:
These unforeseen events did not prevent Nicolas Ghesquière from receiving a standing ovation at the end of his fashion show.
Creates hidden dissent
In an age of responsible, eco-friendly fashion, Undercover delivered a show that divided opinion. “Undercover presented dresses during its fashion show that trapped living butterflies,” 20 Minutes explains. If the newspaper mentions the controversies, other media and fashion critics applaud designer Jun Takahashi’s creativity.
“The procession in the middle of a darkened room was obscured by transparent bubble dresses that served as night lights. Among them are a few flowers… and real butterflies flying around (…) You often have to attend Secret fashion shows to believe what you see. The brand (…) has established itself in the fashion industry thanks to its impeccable and extravagant craftsmanship (…) The show is dazzling and you immediately take out your phone,” explains Madame Figaro.