SENSAI outlines Asia expansion plans starting with Shanghai flagship in Q4
Japanese luxury skincare brand SENSAI is set to open a flagship store in Shanghai in the fourth quarter as it prepares to target China’s “affluent consumers” for future growth.
The company will open a flagship store in Shanghai, China, in the fourth quarter. The company expects to share more details about the flagship next month.
This will mark the beginning of SENSAI’s three-year expansion plan in China. According to the company, it plans to increase SENSAI’s presence, starting with Shanghai.
Film star? Perfect Diary launches lipstick that can ‘reduce fine lines by over 50%’
Chinese makeup brand Perfect Diary has launched a lipstick that claims to have built-in lip essence and lip mask benefits, thanks to its latest patented “bio film” technology.
Bio Film Essence Lipstick was described as: ““The brand’s first innovative lipstick product that combines lipstick makeup effects, lip essence functions and lip mask.”
The effects of the ingredient are said to be enhanced by Biolip technology, which claims to create a protective barrier on the lips.
Sa Sa aims to reopen retail stores in Singapore by Christmas
Hong Kong-based beauty retailer Sa Sa International plans to reopen its brick-and-mortar stores in Singapore during this year’s festive season.
It made this decision to focus its “resources” on its main markets: Hong Kong, Macau, China and Malaysia.
It later opened a flagship store on e-commerce platform Shopee in early 2020 to serve the Singapore market, before announcing its intention to return to Singapore earlier this year.
CHLITINA CEO sees SEA as next big growth opportunity
Beauty company CHLITINA is set to expand in Southeast Asia, thanks to the growing spending power of consumers in the region’s emerging markets.
The COVID-19 pandemic has slowed the firm’s expansion plans, and CEO Ryan Chao wants to get back on track.
After Vietnam, the company hopes to expand to Singapore, which Chao believes will be the ideal base for its Nanyang operations.
Dark tea shows potential for cosmetic application – Chinese study
The stress-relieving effect of dark tea polysaccharide and its ability to reduce stress-induced lipid secretion indicate its potential for powerful cosmetic applications, Chinese researchers say.
Dark tea is a fermented tea native to many regions of China, including Yunnan, Hunan, Sichuan, and Guangxi provinces.
Although it is widely used in food and pharmaceutical products, its application in the cosmetic industry has rarely been reported.
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According to Elena Gatti, MD of China retail partner Azoya Europe, players such as Douyin, Xiaohongshu and Kuaishou are challenging traditional industry giants such as Tmall and JD.com.
To remain relevant and competitive, these established platforms are being forced to rethink their strategies, focusing on improving their content and pricing, he said.
