The exact date that the popular cult US beauty store is preparing to open its second branch in the UK has finally been revealed.
Makeup lovers will be delighted to hear that another Sephora store will open its doors on November 15.
The beauty giant will open in Westfield Stratford and will be home to brand new exclusive brands including Adwoa Beauty, Relevant, Straand, Salt & Stone and Naked Sundays.
Sephora first opened its first UK store in Westfield London, called Shepherds Bush, in March, following the launch of its website and app in autumn 2022.
The West London store spans a mega 600 square meters and offers over 100 brands to eager customers.
The first store has a wide range of products from 135 brands.
These include Gwen Stefani’s GXVE, MILK, Ariana Grande’s rembeauty, Patrick Starr’s ONE/SIZE, Refy, Mario’s Makeup, Fenty Beauty and Sephora’s own Sephora Collection.
Sephora CEO Sarah Boyd said of the upcoming opening: “We are so grateful for the reception we have received from our fans across the UK.
“We were blown away by their response to our White City opening and far exceeded our expectations.
“We are committed to offering the UK a unique Sephora experience tailored to the unique cultural needs of this great country.
“We hope the community in Stratford loves the store as much as those in West London and we look forward to a day of treats and surprises when we open.”
comes later Retail Week It reported that the west London store had performed astonishingly “300 per cent better than predicted”.
“There were 5,000 people in line outside the store on opening day. I was there and some people started lining up at midnight. And there were no sales,” Christopher de Lapuente, former CEO of Sephora, said at the World Retail Congress in April.
“It was 5,000 people who wanted to enjoy the Sephora experience, and that’s the strength of the brand.
“They didn’t come to buy half-price lipstick. They came to discover Sephora, its products and assortment, which is part of the magic,” she added.
It’s important to note that Sephora products can often be expensive.
Therefore, it’s always a good idea to shop around for products to make sure you don’t miss out on any deals.
You can use the Latest Deals app or comparison sites like Google Shopping to see how much an item costs elsewhere.
If you order any items to your home, be sure to factor in additional delivery costs; They may increase the price depending on the size of the order.