Luxury brand Rabanne and Swedish fast fashion giant H&M celebrated the launch of the capsule collection called “Pool party” on the occasion of Paris Fashion Week in September 2023, surrounded by a shower of celebrities.
At the surprise night held at Silencio Paris nightclub on October 2, 2023, guests had the opportunity to examine the Rabanne H&M collection, which included women’s ready-made clothing and fashion accessories. Even more surprising are men’s clothing (Rabane doesn’t usually do this, could this be a start?) and decorative items.
We started the night with Cher singing “Do you believe in life after love? », a collector’s session sung from the heart with the public, repeated on social networks. To this should be added the mix of performance by Swedish singer Robyn and South Korean DJ and producer Peggy Gou.
The list of VIPs is long: Cher, Elle Fanning, Jared Leto, Ashley Graham, Tina Kunakey, etc. They were all wearing “key looks from H&M’s energetic Rabanne collection,” according to the description. For now, we don’t know if the latter falls within the scope of responsible and ethical fashion demanded by many personalities (starting with Jared Leto).
“Rabanne has always been a cheerful brand and this event reflected the playful vibe of the Rabanne H&M collection,” says Rabanne creative director Julien Dossena. I always wanted people to feel free when wearing our clothes, so I was delighted to see guests having fun and embracing the hedonistic spirit of the collection. »
“What better place to launch the collection than an iconic nightclub? “It was our great pleasure to announce the Rabanne H&M collaboration in Paris, with our guests unlocking the potential of this versatile collection,” adds Ann-Sofie Johansson, Head of Womenswear Design and Creative Advisor at H&M.
The “pool party” capsule will be available in select stores and online on November 9, 2023.