Pilot will introduce SOS smart vending machines to Ulta stores. In addition, SOS machines will offer free Rael period care products to Ulta Beauty guests, providing easier access to needs in stores.
“We are proud to be recognized for helping Ulta Beauty transform their in-store sampling program and leverage their retail media network with digital in-store advertising,” said Susanna Twarog, co-founder and CEO of SOS. “Our partnership not only strengthens our mission to help consumers discover new products when and where they want, but also provides Ulta Beauty with opportunities to drive brand partner growth through personalized customer engagement, sampling, media and data collection.”
Ensuring a Seamless Sampling Experience
Ensuring a Seamless Sampling Experience
Launching at select Ulta Beauty locations in 10 cities in New York, Massachusetts, Florida, California and Texas, the SOS machines will provide a seamless sampling experience for Ultamate Rewards members and encourage new member sign-ups.
Members will be able to receive one free sample each week of a variety of travel-sized products from leading brands in cosmetics, skin care and hair care. Guests can enter their phone or email to access their Ultamate rewards account to receive free samples, while non-member guests can sign up to receive samples and create an account at the machine.
In addition to providing a consumer-focused sampling experience, smart vending machines also serve as dynamic, interactive advertising platforms that use digital displays for sampling awareness, product launches and brand messaging.
“At Ulta Beauty, we are committed to providing new and engaging ways for guests to experience, try and fall in love with new products.” said Maria Salcedo, Ulta Beauty’s senior vice president of merchandising. “Through our pilot program with SOS, we are unlocking new opportunities to transform the beauty shopping experience by learning how guests interact with in-store vending machines and digital brand touchpoints. This collaboration exemplifies our commitment to pushing the boundaries of innovation in beauty retail with a guest-centric approach.”
More Ulta News
More Ulta News
In September, Ulta Beauty announced its 2023 MUSE Accelerator line.
