Premium Beauty News – What do you mean by ‘Transformative Beauty’?
Leila Rochet- The United States is going through a period of major transition socially, politically, economically and environmentally. These macroscopic developments have a significant impact on the way individuals understand beauty. The change is tangible and is being accelerated by new technologies that are transforming the beauty landscape before our eyes. “concept” Transformative Beauty » highlights the need for brands to look at innovation through the lens of progress and transformation, as individuals seek to realize radical well-being goals, achieve self-determined levels of excellence, and adapt their consumption to temporary lifestyles. “Transformative Beauty” is both an aesthetic and emotional longing.
Premium Beauty News – What are the main lessons from the report?
Leila Rochet- Performance remains the #1 priority for consumers; dermatology brands dominate Google searches and SkinTok conversations. When we connect these expectations with new desires for longevity (related to anti-aging) and the emergence of new technologies, we get this universe:Strengthened Skin. This is the world of biohacking, AI optimization, and ultra-precision solutions. Fascinating new narratives are emerging in this field.
At the other end of the spectrum, we have a universe that is much more lifestyle-dependent: Flexible Maintenance These include the effects of more travel, rising temperatures, increased time spent outdoors and remote working… These are having a strong impact on skin care and are leading brands to prioritize climate-adapted formulas, revitalizing effects and portable formats.
It is not possible to ignore its impact. Hailey Bieber About skin care trends of Generation Z Raw Meat OnlyWith , we explore the genesis of the recent desire for ultra-dewy skin, which traces its origins to viral social media posts. But it’s also about the fetishization of wellness. How does this translate visually and tactilely in terms of skincare? What are the new techniques and textures that enrich the daily hydration ritual?
Premium Beauty News – What is the impact of standardization of aesthetic procedures on the skin care category?
Leila Rochet- Thanks to TikTok, Generation Z has truly lifted the taboo surrounding cosmetic procedures. The platform has become a privileged space where anyone can share their transformation journey, and its culture of creativity has helped create a whole new vocabulary for “tweaks” (aesthetic adjustments) now widely used in clinical contexts. Skin care brands should take inspiration from Generation Z’s open and friendly approach. In terms of innovation, there is now a huge opportunity to develop new product categories that replace, augment or prolong the effects of treatments. For example, we are seeing a huge increase in at-home acid peels. The aftercare market is also poised to grow exponentially as more people opt for cosmetic procedures.
Premium Beauty News – How the rise of AI is driving transformation What are the consequences for brands?
Leila Rochet- We cannot escape the influence of artificial intelligence. This has had and will continue to have a seismic impact on the entire industry. In skin care, we are rapidly moving from AI-powered skin health surveys to mega-personalized biohacking tools like the Precision Skin Health Advisor. Skin FolderBringing together a variety of data (blood and urine tests, geolocation) to develop the most accurate products, supplements and medspa treatments possible. AI also powers incredibly nuanced ingredient analysis, allowing laboratories to optimize formulations for maximum personalization and effectiveness. As consumers become more familiar and comfortable with AI, their expectations of its capabilities, applications, and ultimate benefits will increase. Brands will need to adapt, but we see AI as having huge potential to support truly intersectional beauty.
Report Transformative Beauty: Skincare and Wellness Inspiration from the USA Released in early October 2023. It can also be obtained from the agency, Transformative Beauty: Makeover reportIt was released in the summer of 2023.
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