If there’s one element that stands out and sets the tone for Selena Gomez’s new Rare Beauty office, it’s the pastel staircase in the entry hall. It doesn’t really serve any purpose – the three-year-old beauty brand’s offices currently span just one floor – but it remains one of the most imposing elements of the space, drawing irresistible attention. Each of her steps is painted in Rare Beauty’s Soft Pinch Liquid Blushes; It’s a decision that seems to reflect the brand’s ethos: abandon the pursuit of perfection and make the most of what you’ve got left.
The painted staircase was the idea of Havenly’s lead decorator, Kelsey Fischer, who worked on the office renovation with the Rare Beauty team. At first the space was cold—a remnant of former game developer tenants, dominated by greens and blues that had nothing aesthetically pleasing about it—but after intervention from the agency Havenly, the space study turned out to be as comfortable as it was inspiring.
To prepare for the project, Kelsey Fischer dove into the Rare Beauty brand archives and closely examined both the products and the company’s advertising campaigns, packaging, and social media. Rare Beauty launched in the middle of the pandemic, in September 2020, during the boom in remote work. With this recent redesign, for the first time, the company finally has a real place where employees can meet: “When you work in a very young company and you find yourself in this transitional area between remote work and office work, you work so much that it is not easy to imagine what we expect. I really wanted to integrate this aspect into the interior design and [donner à l’équipe de Rare Beauty] the feeling of being surrounded on all sides by the fruits of one’s good work”, Kelsey Fischer says MS..
Rare Beauty’s make-up and campaign photos were hung on the office walls so that they could be easily changed as the seasons and new products arrived. Although he considered using screens to make these changes more seamless, the printed image option seemed more personal.
For a company that wants “warm and welcoming”, As Selena Gomez said, the office not only had to be a source of inspiration for employees, but also had to be extremely comfortable. Cozy textures were introduced with throws and pillows, accessories we more commonly associate with the home, and a wide range of lighting (and not just neon, as is often the case in offices). The most comfortable space is Selena Gomez’s office, which is covered with blackout curtains on both sides. “I was very impressed when I first saw my newly completed office” He trusts Selena Gomez MS. by e-mail. “I’ve never had an office in my life, and finding it made what we’ve been working on for so long very real. »