A few weeks ago, The Real Housewives of New York star Jenna Lyons appeared simply, directly to the camera TikTok video outlines her current daily beauty routine. Obviously, celebrities selling skincare products is nothing new, but something about this particular clip stopped me in my tracks. First, all products were from buzzy brand Merit, A high-quality/mid-priced line praised by beauty editors. But more importantly, it was the subject matter itself that made Lyons’ video interesting (and made me want all the products). Lyons has long been an influential tastemaker RHONY. She’s a Generation X fashion rebel who dares to do it. Wearing a denim jacket to the Met GalaHe’s a former J.Crew president and somehow guest-starred on HBO. Girls – Her insider knowledge alone is enough to make one pause on a TikTok cosmetics tutorial or click on a rote headline like “Jenna Lyons’ Beauty Picks.” See below for his favorites; all great for women over 50.
For those who don’t know, Lyons started his career at J.Crew in the early 90s, when he was just 21 years old. Over the next 27 years, he revitalized the famous catalog brand by fusing bold patterns with classic silhouettes. We’re pushing ostentatious costume jewelry onto 2010s consumers as if we were all Betty Draper attending a cocktail party in 1959. Lyons was the reason you had a sequined sweatshirt in 2008, and she also helped shape some of Michelle Obama’s most famous looks (The former First Lady was an outspoken J.Crew fan In that case). Since leaving J.Crew in 2017, Lyons has held various fashion consulting jobs and created her own line of false eyelashes. loveseen – and eventually we landed on: RHONYwhere she becomes an unexpected and seemingly somewhat reluctant breakout star with newfound fame and celebrity success.
Lyons, now 55, is more influential and arguably more stylish than ever. While she doesn’t look “young” (nor like she’s trying to look refreshingly young), her skin is gorgeous and her makeup always looks natural and fresh. She regularly recommends skin care and cosmetic products 700,000 Instagram followers He shares his tips on social media by collaborating with brands such as Merit. What I like about her approach to beauty is the simplicity of it all, the casual, bare-bones, laid-back-than-beautiful vibe. It’s a trashy, un-girly stance on beauty that I suspect many women over 40 can relate to. some effort, but not a single tone of voice.
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The great thing about the beauty routine Lyons outlines here is that it requires little technical skill and only takes a few minutes to accomplish. The Merit products she uses are high quality, a little more expensive than drugstore brands, but still affordable. The selections—and the routine itself—seem specifically designed to meet the needs of aging skin: they’re highly moisturizing and fragrance-free, and have ample coverage that feels good on your face. The concealer stick works without clumping or creasing, and the blush leaves a warm, subtle glow.
Lyons includes Merit’s makeup brushes in her tutorial, but in my opinion, they’re not as much of a must-buy as other products (meaning, you can use ones you already have and they’ll work just as well). She also gives a tip about navy blue eyeliner, which works especially well for highlighting brown eyes. She’s right, but this long-standing makeup artist trick will work for anyone with any eye color, and you don’t need an expensive eyeliner to pull it off.
After watching the first Merit TikTok video, I went down Jenna Lyons’ “beauty essentials” rabbit hole. Here are a few favorite products she’s recommended over the years.