He didn’t sleep all night. Content creator MyBetterSelf (603k on Insta) organized the first fashion show for lingerie brand “Je ne sais quoi”. A rite of passage for all body types. 18 women of all sizes parade in front of spectators in a sunny courtyard in Paris.
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Opportunity for women to say no to the measure and exceed beauty standards. Louise Aubery, “From 34 to 48!” indicates women. Nothing on Louise Aubery’s face on the morning of the event gave away her difficult night. “I’m still excited!” she confesses with a smile on her lips.
A counter fashion week
The overwhelming majority of these young women have never walked. Commenting on the parade, Marie S’infilter supports them in her own way: “bring out your tough bitch side!”. We also find creators like Amal Tahir or Louise Chabat.
Louise Aubery also parades. “There is no hierarchy between bodies. During fashion week, only one type of physique is valued and therefore taken into consideration, which creates complexes. “I want the women watching to understand that they are at least as valuable as the models at fashion week,” the entrepreneur assures.
A responsible and educational message
The designer also talks about his own story in his acceptance speech. “At the beginning of my career in the network, I was thinner than that, I was following fit girls, I found them beautiful. But when I started following other profiles, my perspective changed. As a creative brand, I need to show the diversity of bodies for everyone to see.”
It’s also a responsibility as a well-followed content creator: “Eating disorders are on the rise. 80% of young people aged 12-18 have difficulties with their image, this is linked to social networks and the fact of showing only one body type. We have a responsibility as content creators; “We have to show these bodies from everyday life,” he insists.
Louise Aubery also sent a guilt-free message to young girls: “The problem is not your body, but society and its view of the female body. When we separate ourselves from it, we become comfortable in its own skin.”
Haters dressed up
Louise Aubery also wanted to teach a lesson to the haters, who were so many, so cruel, and so anonymous… For this, the designer turned to her friend Marie S’infiltre for her transgressive and taboo-free side. The actor takes the haters’ comments into the microphone while commenting on the parade. Thereupon, citizens hung banners saying “Mind your own business”.
Marie S’infilter is as crazy as she is in her videos and show “have you ever seen girls as hot as the ones parading?” she shouts. Then it gets (somewhat) serious again. “Haters are truly the most cowardly phenomenon of the 21st century! But the initiative is positive! This is the freedom to liberate your body, the freedom to finally take responsibility for finding yourself beautiful when it comes to going against convention, breaking certain taboos, breaking down complexes. This is courage and daring and it looks like me!”, the actor assumes.
Pink October in the background
Among the young women participating in the parade is Alice Detollenaere. The actress, a former model, had to take a break from her career on the catwalk due to breast cancer. After undergoing double breast reconstruction, she became one of the sponsors of the Pink October awareness campaign.
In addition to this message of prevention, the young woman parades with another message of regret: ” For me, first of all, it is important to take back all the messages I sent in the past when I was a model. Beauty is for everyone and it’s not just about pelvis or breast size. Fashion should make women feel good “.
A new studio for more premium content
Louise Aubery, who produces videos, podcasts and books from home, says she recently invested in a new “more professional” studio. Even if he is not unhappy at home. “Gad Elmaleh still came to my couch to do the podcast!” he jokes. It was time to move up to promoting his content and focus on his second book.
Following the success of his first work, “Mirror, mirror, tell me what I’m really worth.” In it she attacks the commandments given to women and especially how to abandon them. The author is now preparing a second book on the illusion of happiness around personal growth, which “sometimes does more harm than good.” “And yes, deconstruction is really my thing! » Louise Aubery concludes with a burst of laughter.