Lotus Professional’s DermaSAGE 360° Skin Renewal range is the first new product launched since the COVID-19 outbreak. “derma grade alternative salon”to consumers.
Nitin Passi, chairman and managing director of Lotus Herbals, said: CosmeticsDesign-AsiaThe company devotes significant resources to research and development (R&D). “Finding solutions to pressing challenges and pioneering future product innovations.”
It also carried out the positioning by thoroughly analyzing post-pandemic consumer behavior and preferences. “Being at the forefront of market trends”.
““The brand’s pause in product development underscores its commitment to innovation and meticulous control over production, distinguishing it from the ‘cosmetic charlatans’.”said Passi.
With rising awareness about skin care and increased demand for specialized solutions, derma products have gained significant traction in India. Therefore, the company believes that there is great potential for derma beauty.
As dermatological concerns become more common due to factors such as pollution, lifestyle changes and stress, the demand for derma beauty products is expected to continue to increase.
According to Lotus Herbals, India’s total premium derma beauty segment generated revenues of US$ 188.2 million. It was projected to grow at a compound annual growth rate (CAGR) of 10.2% from 2021 to 2023.
“This highlights the significant potential in India’s derma beauty market, making it an attractive avenue for Lotus Professional’s efforts.”said Passi.
Currently the range is only available in India but Lotus Herbals believes it has international potential.
“DermaSAGE 360° Thanks to Lotus Professional’s established presence, the Skin Renewal range will now be available in India. “We plan to distribute this series in the countries where Lotus Professional teams operate in the near future,” he said. said Passi.
Fans of the brand can expect more product innovation from the company going forward.
“The brand has a strong commitment to innovation and product development. “Our commitment to meeting evolving consumer needs and staying at the forefront of industry trends means we continue to evolve our product portfolio.” said Passi.
five flower complex
The range consists of professional products including cleanser, exfoliant, toner, pre-mask, peel-off mask as well as five customizable concentrates.
It also has four home and aftercare products, including a cleanser, serum, day cream, and night cream.
In addition to adapting to current market trends, the DermaSAGE 360° Skin Renewal range targets consumers who prioritize science-backed skin care solutions, clinical effectiveness and personalized dermatological care.
It also meets consumer demand for herbal ingredients. Contains ActiBloom Complex, which consists of five flower essences: white peony, white lily, frangipani, white orchid and edelweiss.
According to the brand, this line is designed for those looking for targeted solutions to specific skin concerns such as aging, acne, hyperpigmentation and sensitive skin.
This range is completed by DermaSCAN+, a skin analysis diagnostic device that analyzes eight skin parameters.
“It is ergonomic, can be operated with one hand and is portable, making it suitable for skin institutes, clinics and spas. The user-friendly interface simplifies the acquisition of sensor data and recording of customer data, improving communication and management. “It also helps sales through product recommendations and brand personalization.”said Passi.