As the Paris 2024 Olympic and Paralympic Games approach, the French sports brand founded in 1882 has joined forces with French family SME Extend Beauty, founded in 1992, to develop and license a range of Le Coq Sportif perfumes.
The new line will be put into service tomorrow spring 2024 In selective distribution with scents developed with Robertet teams.
Expand BeautyMarketing two of its own brands so far, Bourbon Marina And Marie AntoinetteIt is in nearly 4,500 sales points in 70 countries, thus making its first license official.
“ We are pleased to collaborate with Le Coq Sportif, a modern and determined brand that is an integral part of French and world sports history. The brand conveys positive and universal values: victory is possible every day. Sport is a vector of emotions, just like perfume. The development of this range was therefore natural and we have been working closely with the Le Coq Sportif team as well as some Le Coq Sportif athletes to achieve an innovative perfume offering that we are proud of. “, recorded Antoine de Pracomtal, PresidentExpand Beauty.
Le Coq Sportif is now the official equipment supplier of the French Team for the Paris 2024 Games; The brand is also the equipment supplier of the French Rugby Federation, the French Handisport Federation, Montpellier Hérault Rugby, Rowing Bayonnais, ESTAC, and the Paris National Opera. , etc.
“ A new adventure that starts with a product that is especially close to my heart. Just like textile products, perfume is an important element of our self-confidence. A beautiful fabric, a beautiful color, a scent that suits us will not change our lives, but it will help us feel better. Thank you to Antoine and the Extend Beauty team for giving us this adventure. », admits Marc-Henri Beausire, President of Le Coq Sportif.
