FounderSix, the influential beauty brand incubator behind Allie Glines’ Ravie Beauty, Alex Renee’s Ary World, and Lauren Perez’s Anablue, has landed a new investment.
Founded in 2020, the incubator raised $12 million from KD Capital. According to its website, the firm has previously invested in OkCupid, ShopRunner, Spot Hero and Teleon Health, among other companies.
“We are very different from brand incubators in the beauty space. You usually get production-oriented or investment-oriented ones. “We have a holistic proposition of what we can do,” said Oli Goulden, who co-founded FounderSix with Pieter Wittgen. “Once we have the money to launch these brands and bring them to a certain level, we can create an infrastructure, branding, product development, legal and fulfillment. We make it easier for the people we work with to become entrepreneurs.”
The incubator’s three brands were launched in quick succession. Goulden said that they hope to see more brands on the horizon with the new investment. “We are focused on these three brands for now, and the next round of investment will give us the opportunity to expand,” he said. “We don’t have contracts with new influencers yet, but this is phase one.”
FounderSix’s third brand launch, Ravie, the makeup brand founded by YouTuber Allie Glines, hit its first-year sales goal within 30 minutes of launch.
FounderSix aims to partner with influencers who take a hands-on approach. “We are very careful to have founders who are passionate about the category they cover, as well as experts. Lauren [Perez] He has been in talks with a trichologist and has been producing hair oils for a long time. For me, it’s about authenticity and passion because the work is done and only the strongest survive,” Goulden said.
While existing brands Anablue focuses on hair care, TikTok user Alex Renee’s Ary World also touches on makeup. Goulden sees opportunities in every beauty category. “Different areas are more saturated than others, but it depends on the partners we work with and what we are looking for in the launch,” he said. “We believe there is still room in every category.”
Industry sources estimate total first-year sales for existing brands will be between $15 million and $20 million.
“Our investment in FounderSix is a testament to our confidence in Oli and Pieter’s leadership,” Lewis Cheng, managing partner of KD Capital, said in a statement. “His guiding principles of investing in people, not just ideas, resonate deeply with us. “They both have a fantastic ability to create exciting new brands from scratch, and their proven track record makes us very excited to support their vision for the future.”
