WHAT? Yoshitsu announced that it is preparing to open direct sales stores in Canada. The stores will be designed to meet local demand for J-beauty.
DETAILS This move is expected to streamline the Japanese wholesaler’s operational processes, improve response time to customer preferences and increase brand awareness in the Canadian market.
FROM WHERE? Mei Kanayama, Chief Executive Officer of Yoshitsu, said: “Opening our direct sales stores in Canada is a transformative step for Yoshitsu. By expanding our operations into Canada, we aim not only to adapt to the preferences of Canadian consumers, but also to evolve our business model to increase profitability. We envision that stores will enhance the overall customer journey, from customers’ shopping experience to our post-purchase interactions with them. “Our goal is to blend Japanese craftsmanship and quality with the Canadian retail environment.”