Beauty subscription service Ipsy It says it is the most followed beauty brand on TikTok.
The beauty subscription powerhouse has 3.6 million followers on TikTok alone and has a social community of more than 20 million beauty lovers across all networks.
Content creation
The TikTok snapshot, featuring pop singer Bella Poarch, also includes the opening of an IPSY box.
According to the company, Ipsy’s internal marketing team takes an unrivaled approach to content creation and channel strategy. While most brands post on TikTok four to six times a week, Ipsy’s team posts an average of 40 original video content per week.
A weekly writer’s room meeting allows the team to discuss current platform trends, beauty trends, popular search keywords, new memes, and video formats. Relying largely on a team of internal creators and a production team, Ipsy is able to quickly jump on any social trend or beauty tip with a refined content creation process, the brand says.
This Halloween, Ipsy’s social team is kicking content creation into “overdrive” for its first-ever “Glam-o-ween” campaign. The brand is releasing over 100 Halloween makeup tutorials, expert tips, product picks, and “spooky” inspiration to help consumers conquer Halloween like a pro.
The brand recently collaborated on a new hit music video with pop star Bella Poarch, the singer of “Dolls,” the theme song to this year’s horror movie “Megan,” who is also the 3rd most followed TikTok account. Here.
