Google is rolling out new augmented reality tools for beauty consumers and brands, including additional virtual product try-on and AR ads, and is introducing this functionality to the mobile web. This is part of Google’s larger effort to make AR features widely available in mobile searches.
Starting today, Google will allow people to virtually try on hair colors and foundations on their own images as well as model images, both in the Google app and on the mobile web. Using their smartphone’s web browser, users will be able to search for a participating brand’s foundation or hair color type or name on Google, select a product, and tap “try it.” This is the first time Google has introduced its AR beauty trial on the mobile web; It was previously only available on the Google app.
In the coming weeks, the functionality will be expanded to all of Google’s existing AR beauty categories, including eyes and lips. Mac, Urban Decay and Covergirl are among the 50 brands offering AR try-on for beauty products via Google, while Revlon, Splat and L’Oréal are among those offering this feature for at-home hair dye.
Google is also introducing AR beauty ads for lip and eye products; The foundation of these ads will be laid, which means people will be able to see beauty products in ads with various model images.
Google started offering AR beauty try-on on its app in 2020 and is already allowing users to try it out products on your eyes and lips Try it on both models and your own images, and try it on the model images provided as the basis. Lilian Rincon, Google’s senior director of consumer shopping, says expanding to the mobile web is a significant change because it expands the potential pool of people who are likely to use Google’s AR beauty features. Rincon says Google has seen increasing momentum behind AR shopping from both brands and consumers over the past six months. The Google AR event, held with Pat McGrath Labs in New York last weekend, attracted the attention of a large number of consumers.
