Oriental Beauty Valley International Cosmetics Conference held in the suburb of Fengxian District last year.
A major global beauty forum will be held on the southern outskirts of Shanghai early next month to explore new trends, technologies and markets in the cosmetics industry.
The 2023 Oriental Beauty Valley International Cosmetics Conference, to be held at Nine Trees Future Arts Center on November 8-10, is expected to help Shanghai transform into a global hub for beauty and wellness products.
According to the district government, representatives of the world’s leading cosmetic companies from both home and abroad will attend the international conference to be held at Oriental Beauty Valley in the suburb of Fengxian District.
The business district, known as the Valley of Oriental Beauty, is the first of its kind in Shanghai and includes an industrial zone that serves as the headquarters of domestic and international companies. It won the title of “Cosmetics Industry Capital” of China.
The park, which has production centers or marketing centers for leading Chinese cosmetic brands such as Jala, Pechoin, Chicmax and Marie Dalgar, is on par with France’s Cosmetics Valley in Eure-et-Loir and Loiret and Japan’s Saito Life Science Park in Osaka. aims to be. .
A bird’s-eye view of Shanghai’s East Beauty Valley in Fengxian District.
Li Lei, deputy director of the Fengxian government, explained that the valley owns 37 percent of cosmetic companies in Shanghai, contributing to more than 40 percent of the city’s cosmetics sales.
“This year, we invited globally well-known cosmetic companies, industry platforms, media organizations and elite professionals from the global industry,” Li said at a press conference on Wednesday.
Important cosmetic companies such as L’Oréal, Estée Lauder, Shiseido, Procter & Gamble, Unilever, Jiahua and Pechoin will attend the conference.
Forums and panels on the development strategies of global cosmetic brands will be held at the conference. They will also collect recommendations on new technologies, China’s independent innovation and new regulations in the cosmetics industry.
Shanghai’s retail sales of cosmetic products produced by large-scale enterprises reached 89.2 billion yuan (US$12.2 billion) last year, a 15.9 percent increase from the previous year, said Luo Zhisong, chief economist of the Shanghai Commerce Commission. said that.
“Retail sales of cosmetics account for about one-tenth of Shanghai’s total retail sales of social consumer goods, contributing to the growth of the city’s social retail total,” Luo added.
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