In the wake of disasters like the Rana Plaza collapse in Bangladesh a decade ago, killing 1,138 workers, We would expect fast fashion giants to change the way they produce. However, on the contrary, the amount of clothing purchased has increased by 60% in the last fifteen years. And grows constantly. By 2030, the fast fashion industry may experience something. to increase by 60%. Fast fashion dominates the entire textile industry people buying and replenishing clothes at low prices Like this They use their wardrobe very often.
HE Negativewith the brand Zara’sWhat was then a small Spanish brand and now dominates the market. it belongs tape Inditexa very sensible giant,many brands like Bershka, Stradivarius, Massimo Duttior oysho. Zara’s refused to participate in the report, but testified Amancio Ortega, one of the original partners of the brand’s creator, will look at the beginnings of the brand. Initially approximatelyRevenge against luxury: offering products similar to those made in luxury at a lower cost.
Whyultra fast fashion ?
Few years ago,ultra fast fashion It started to compete with brands such as. H&M, Zara’s Or Primark, with virtual stores. This online-only availability allows these new brands to offer products cheaper than older ones. fast fashion. Among these brands we find: misguided, Pretty Little Thing, Boohoo And many others.