Irish low-cost clothing chain Primark wants to operate in Claira in the Pyrenees-Orientales. However, the opening does not take place immediately, as a building that will house the huge store will need to be revealed. And get the approval of the ministry and national commercial development commissions.
Is Primark soon in the Pyrenees-Orientales? According to the information we have obtained, the town of Claira is the target of the affordable ready-made clothing brand for its next installation. The signing between City and the Irish brand has just been confirmed. Primark requiring several thousand m2 A building should be built that will provide continuity with the Salanca de Claira commercial area in terms of surface area. “It will be built on barren land, not agricultural land.“, assures a source familiar with the matter.
If the initial signature between the municipality and the brand has already been verified, the file still needs to be submitted to the Ministry’s Commercial Development Commission. It is this body that decides on commercial use permits over 1,000 m2.2. The file needs to be reviewed by the end of 2023 and the beginning of 2024.
The Irish chain has 24 stores in France. The brand is known for its low-cost clothing. For example, the website lists trousers for under 20 euros and home decorations for under 5 euros. However, Primark is also one of the symbols of fast fashion. “Disposable fashion” in plain French, which has been much criticized by environmental activists in recent years for its environmental and social impacts.
Perpignan was also approached
Primark and their attractive prices create panic at every installation. For example, in Toulouse, more than 3,000 customers were waiting in front of the doors of the brand new store that opened in the historic “Au Capitole” building on rue de Rémusat on October 17, 2018. The brand has also had a presence in Girona at the Espai Gironès shopping center since 2021.
The brand approached the Pyrenees-Orientales for a possible launch in 2018. At the time, Primark only had one main target in Roussillon: Perpignan city centre. More precisely, the Ladies of France. However, Irish society’s demands on surface area made the project impossible. The large building was not enough, so the company could ask for additional space to be built directly on the pavement of Place Catalunya. Therefore, the plan never saw the light of day.