Today, we live in a world where glamor and fame are everywhere, especially in the fashion industry and Fashion Week. Front rows reserved for influencers, fan areas blocking entire streets, advertising campaigns embodied by reality TV stars… Celebrities and influencers have gained an important place in the fashion world, profoundly changing the process of creation, presentation and marketing. So, is this development really beneficial to the fashion world? Or does it distract us from our true values? The mass arrival of influencers and celebrities into the fashion world is not without consequences. In the past, fashion shows were moments of pure discovery where design, creativity and talent took center stage. Nowadays, it can almost be said that collections remain in the background, overshadowed by the intense presence of celebrities and influencers.
Winnie Harlow arrives at Fendi’s haute couture showMelodie Jeng/Getty Images
Camera flashes are now directed not only at creations, but also and above all at these public figures. This mass presence also creates an increasingly anxiety-provoking environment around parades. Crowds outside performance venues have become dangerous with hysterical fans, aggressive paparazzi and bodyguards, and frenzied competition for the slightest photo or story. Fashion, which was once a symbol of elegance and poetry, is today drowning in chaos that resembles leaving a rock concert rather than entering a fashion show.
