(ETX Daily Up) – What if the most promising stylist of the next decade appeared on TikTok? Social networks have revolutionized fashion in many ways, but they can now become scouts for raw talent, allowing those with little or no visibility to make a name for themselves in an industry that is still fairly closed off. Proof of this is the first sewing and styling contest launched by the Chinese social network.
Fashion competitions have allowed many creators and fashion designers to make their works and names known, even putting their pens and avant-garde spirits at the service of the largest luxury houses. Such was the case with the International Wool Secretariat’s annual competition, which, from 1954, spotlighted two young talents, Karl Lagerfeld and Yves Saint Laurent, who were among the most famous couturiers of their generation and in the history of fashion. If there are so many competitions recognized and valued by the profession today, social networks may also have a role to play in highlighting the talent of tomorrow.
TikTok seems to understand this, as it launched its first style and sewing competition in France. It must be said that the Chinese social network has proven itself to be a real incubator of temporary or permanent trends in an industry that has so far been little exposed to the public, and has also become indispensable for brands to allow them to reach one of their favorite brands. It’s no surprise considering TikTok users’ passion for fashion, with hashtags such as #fashion (331 billion views), #outfit (130.6 billion views), #couture (3.5 billion views) well exceeding one billion views. views), #fashiontrends (2.9 billion views) and even #hautecouture (2.1 billion views).
This doesn’t mean that TikTok users will be the next potential stylists, but it does mean that there are certainly young talents within this wave of users who are benefiting from recognition and why they aren’t making a name for themselves on the Fashion Week catwalks. This is the whole point of TikTok’s first sewing competition, which can be identified under the hashtag #TikTokFashionCompetition, inviting all users who want to express their creativity by designing and creating a fashion piece for fourteen weeks. Participants can be the subject of a content anthology as they can share their creative process online, from their inspiration to material selection to challenges encountered in achieving the goal.
To try to win one of the contest prizes, just sign up to the platform (by October 15), then submit your creation via the above-mentioned hashtag from December 18, 2023 to January 12, 2024. Which will be pre-selected or not and then put to a vote by a jury of professionals. has not been announced yet. Three winners will be able to boast of having won this first competition and won the “best practice”, “best creativity” or “Grand Prize” prize of amounts ranging from 3,000 euros to 5,000 euros. Note that the participants will be accompanied by creators such as Jade Haustey, Antoine Guérin, Tanguy Michel and Margot Delbeque.