Published on October 6, 2023 at 22:06.
Matthieu Vergote, digital director Uzbek and Rika, gives double-meaning messages with its t-shirt collection that hides its game well: “I love you very much”. Side A: Cute and smart models in organic cotton fabric with a small heart piece on the chest. Side B: the drawing takes on a whole new meaning, this time it’s erotic, we choose to show it… or not.
Matthieu Vergote is not his first venture. If this time he came together with Agathe Sorlet’s delicate pen, he also collaborated with Jean André and illustrator Petites Luxures for other models with “surprise pockets”.
“The initial idea came from a gift I gave my partner, embroidering her a t-shirt to mischievously skew society’s view of women and their sexuality: no, they are not just sensitive and romantic beings; Yes, they can be bearers of a liberating and liberated sexuality (they can even make “sex jokes” in a T-shirt)! », explains the creator.
So do we dare?