The house of Chanel, under the creative direction of Virginie Viard, unveiled its spring-summer 2024 vision this Tuesday under the nave of the temporary Grand Palais in Paris. Inspiration for this show came from the stunning gardens of Villa Noailles in Hyères, which offer a limitless, flowing wardrobe warmed by the southern sun. Retrospective.
On this last day of the Spring-Summer 2024 Fashion Week in Paris, Virginie Viard, artistic director of the Chanel fashion house, presented a collection inspired by holidays and warm sands. Between beach wear couture, evocative accessories and graphic pieces, a look at the Chanel spring-summer 2024 fashion show.
The garden of Villa Noailles as inspiration
Nestled in the hills of Hyères, Villa Noailles has long been a haven of creativity and art. The cubic garden, also known as the triangular garden, was Virginie Viard’s guiding principle when imagining her collection. Lush nature, cult motifs, bronze statues… The models’ silhouettes evoke walks on flowery streets, switching between airy drapes, light dresses and mini shorts.
This show was also noted for its use of patchwork prints. Various and colorful patterns combined with soft and delicate colors such as blue and pink also create more vibrant, dynamic and structured silhouettes.
Pasted on suits, skirts and tank tops, this colorful patchwork enhances and elevates the sometimes somewhat demure look.
Swimsuits, pareos and evocative accessories
Another trend that will be remembered from this Chanel show is the couture-style “beach” wardrobe. Indeed, Virginie Viard has reimagined beachwear as luxury pieces that combine elegant swimsuits, elaborate pareos, and repurposed accessories (realistic bags, leather flip-flops, and boho-chic jewelry are a favorite).
This combination of Parisian elegance and summer spirit created a striking contrast that is almost confusing but sets a new trend for the seasons to come.