All it took was a post on X (formerly Twitter) for the media to take up the matter. A fashion influencer has revealed an exclusive Instagram story that reveals the behind-the-scenes look at selling tickets to attend Fashion Week’s biggest shows. Although obscure, it is a well-established business.
Parallel market for invitations
While many houses, such as the Balmain Festival, attempt to open the doors of their fashion shows to the public, Fashion Week remains an exclusive event reserved for celebrities, fashion professionals and influencers. As Miranda Priestly said in her book “The Devil Wears Prada,” some people would murder to be in the guest’s shoes. Others are asked to take out their wallets To live this experience.
In any case, that’s what Louis Pisano, an influential and diverse fashion media contributor with 136k and 30.8k followers on Instagram and X respectively, has revealed. On the second social network, the American posted the screen of a private Instagram story – like this: The green sticker shows this – according to his own statement, it comes from the narration of a man “VIC [ndlr : Very Important Customer] “Manager of one of France’s largest luxury houses”.
In this image, the hero in question says: “I can present the following fashion shows (guaranteed to be in the top three places), including red carpet and evening”with “prices and details on request”. Brands featured include Dries Van Noten, Balmain, Rabanne, Givenchy, Alexis Mabille, Elie Saab, Balenciaga, Casablanca, Y Project, Louis Vuitton, Miu Miu and Chanel. That’s according to Louis Pisano’s tweet, which has been seen more than 200,000 times. “secondary activity” sale of parade venues “very profitable”.
Seats over 6,000 Euros
A few hours later, Perfect magazine influencer and editor-in-chief Bryan Yambao – Bryanboy – posted an excel spreadsheet on X. “Very old price list of fashion show invitations from a few seasons ago”. 6,200 euros for Dior, 4,600 euros for Saint Laurent and Givenchy, 4,100 euros for Paco Rabanne, 5,500 euros for Balenciaga, 6,000 euros for Louis Vuitton… So much… excessive prices for the chance to go to a show.
What is the process? “The rich pay these people (I don’t know who sells access) and bribe people inside, whether in fashion houses, PR or security, to give them an official invitation and/or kidnap them.” Bryan Yambao said in a second tweet.
It didn’t take long for this news to spread on social media. Because on the one hand this smuggling is illegal and because Fashion Week is a free event by registered invitation, it cannot be compared to the resale of match or concert tickets at exorbitant prices. On the other hand, these revelations imply that some people are taking advantage of the popularity of insider houses and making money from them on the black market; This may happen if this information is verified. damaging brand image.
Other references and information fact checker therefore, it can be disseminated to understand the functioning and stakeholders of these transactions.