“The thing about our clothes is that once you buy them, you don’t immediately buy them again,” emphasizes Julia Faure from the company. Stand Interviewed by 20minutes.tv. Founded in 2016 by Julia and Guillaume Declair, French sustainable ready-to-wear brand Loom has a clear goal: to promote ethical clothing consumption.
Because a person in France buys an average of nearly 10 kg of textiles and shoes every year, because 70% of the clothes sold in France are produced in Southeast Asia, where labor is exploited according to Greenpeace, ready-made clothing brands such as Loom, fast fashion It offers its customers a sustainable alternative to counter its harmful effects.
Less but better
The brand’s products, designed in France and Portugal, stand out with their evolving nature. This approach, based on customer feedback, allows the clothing, accessories and shoes offered to be reinvented from generation to generation, thus ensuring their durability and ability to stand the test of time. “We have managed to improve both in terms of quality and ethics,” confirms Loom co-founder Julia Faure.
However, the company prioritizes the ethical fight over financial concerns. “There is no change in our turnover, whether our sellers earn 0 or 1,000 euros a day. This does not affect their wages in any way,” explains Julia Faure. This position demonstrates her determination to transform the fashion industry into a more ethical one.