ISLAMABAD: Pakistan is poised to make a significant mark in the global beauty and wellness industry as 36 leading Pakistani companies prepare to participate in the 27th Beautyworld Middle East event scheduled to take place in Dubai from 30 October to 1 November 2023. The event, with 1700 participants from 60 countries, is preparing to be an innovation center where the latest trends and products in the cosmetics and fashion world will be exhibited.
Nominated by the Trade Development Authority of Pakistan (TDAP), Pakistan will be represented by both direct participants and companies under the TDAP pavilion. This presence highlights the country’s strength in the beauty industry and its commitment to global trade partnerships.
The Pakistani group will showcase a wide range of products including Fragrances, Cosmetics and Skin Care, Beauty Technology, Personal Care and Hygiene, Hair, Nail and Salon Supplies. Participating companies include famous names such as Bonanza Satrangi, Face Fresh, Faiza Beauty Cream, Golden Pearl Cosmetics and Mohammad Hashim Tajir Surma, drawing attention to the country’s rich beauty product heritage.
With more than 50,000 trade buyers expected to attend the event, a significant number of whom are from Pakistan, Beautyworld Middle East 2023 will provide a platform for beauty products importers, salons and spa owners to discover new products. Participants will have the opportunity to attend master classes where they will gain insight into the latest beauty techniques and trends reshaping the industry.
Expressing his excitement about the event, Ghulam Abbas, representative of one of the participating Pakistani companies, said: “This exhibition is not only a platform to showcase our products, but also an opportunity to learn from global trends and innovations. We are proud to represent Pakistan on this international stage and build valuable partnerships.” We are looking forward.”
In addition to Pakistan, the event will include country pavilions from China, Italy, Japan, Korea, Turkey, the United Kingdom and the USA, emphasizing the international importance of the event. The collaborations and partnerships established during this fair are expected to further strengthen Pakistan’s position in the global beauty market.
The event promises not only a live showcase of products but also a platform for knowledge exchange and fruitful business deals, paving the way for a more interconnected and dynamic beauty market.