A total of 25 countries and 4,500 people are expected to attend the Beauty West Africa fair in Lagos next month, organizers said.
Exhibitors and other visitors will have the opportunity to meet nearly 250 beauty businesses from around the world.
Organizers consider the fair to be Africa’s largest beauty and cosmetics fair, offering a great opportunity to access key decision makers.
The 2023 edition of the event is scheduled to be held from November 28 to November 30, 2023 and will occupy three halls at the Landmark Center in Victoria Island, Lagos.
China will host a country pavilion for the first time since 2019, along with countries such as South Africa and Pakistan. The latest products, trends and innovations from over 25 countries will be showcased and the centerpiece of the event will be a dedicated zone for Nigeria’s beauty and cosmetics SME businesses. In addition to the conference, visitors will be able to attend seminars and interactive demonstrations and see the innovations in beauty, cosmetics, hair products and fragrances.
Visitor feedback shows the value of participating in the event, with countries from all the region supporting participation. An example of this is Ghana, which will send a delegation of members of the Ghana Cosmetics Retailers Association.
Michael Nkrumah, president of the Ghana Cosmetics Retailers Association, said after last year’s show: “Beauty West Africa 2022 was amazing! We met hundreds of participants from all over the world, it was a rewarding experience. My Ghanaian members and I partner with many participants.
“We will definitely participate [in 2023] “with more members,” he said.
Beauty West Africa is organized by BtoB Events, which has the largest portfolio of trade shows across Africa.
Exhibition manager Ken Baber says: “West African Beauty is your only opportunity to access key decision makers in the thriving African beauty industry.
“All our participants at Beauty West Africa are here to meet partners like you in the West African beauty and cosmetics industry. Be the first to access the latest products